Happy New Year! We love our readers and think you deserve some goodies. We’ve been highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.
Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. Article headlines, tweets, email subject lines and Facebook updates are all examples of where you don’t have a lot of space to create compelling content. If you can’t master writing in small spaces, you can’t make the most of these online tools.
My free e-book Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates, originally written for Network for Good, will teach you how to grab your supporters attention in just a few words and make them want more!
You have to create “sticky content” in that space that grabs people and lures them in. You want to make them open your email or click on that link. Here are 4 of the 9 tips I give to show you how to create that sticky content and get the most of these little tiny places we are being forced to write for:
- Make the Short Version Work
- Highlight Everything and You Highlight Nothing
- Include Your Response Words
- Emphasize the Personal Value of Your Content
P.S. Today is the last day of our sale on the All-Access Pass. Get your annual pass for just $365.