Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013.
Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast for 2013.
M+R Research Labs also analyzes end of the year giving from 2012.
Nonprofit video is on the rise and See3 Communications, YouTube, and Edelman want to learn more about the effectiveness of video content. Take the survey and add your voice. Results will be included in their report detailing how video is used in the nonprofit industry.
And if you think only the expensively produced videos do well, this recent viral video proves otherwise.
Whenever we do training on email newsletters and marketing, we always remind you to use alt text for images since most email clients do not automatically show images in email. Marc Pitman shares a recent email he got with a cute way to get your audience to enable their images and see your pretty pictures!
Registration has opened for our Direct Mail for Small Nonprofits E-Clinic with Tom Ahern. This will be our fifth (!) time doing this two week online clinic and it begins February 11th. As always, because of the one-on-one personalized attention you receive during this e-clinic, we have to limit registration to 24 nonprofits. Only 9 spots left! Reserve your spot now.
January 29: Writing Short: How to Write Subject Lines, Tweets, Headlines, Facebook Updates and More presented at CharityHowTo.com. (Nonprofit Marketing Guide Pass Holder can attend for free.)
All-Access Pass Holders Only – January 31: Social Media Starter Kit: Facebook Apps, Ads and More Advanced Tips
February 5: Writing Thank You Letters That Inspire Future Gifts presented at CharityHowTo.com. (Nonprofit Marketing Guide Pass Holder can attend for free.)