Email newsletters. Nonprofits spend A LOT of time on them.
I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m also working on a new webinar specifically on email newsletter strategies, which I’ll let you know about when the time comes.
Today, let’s talk about email subject lines. You can find all kinds of advice and examples about which subject lines work best in the business world (here are a few articles), but we don’t have very much discussion about it in the nonprofit world. Let’s change that!
Will You Share Your Best Subject Line from January?
Go take a look at your open rates for the emails your organization sent in January. Which subject line had the best open rate? I asked this same question on Facebook on Monday.
When I looked at our emails at NonprofitMarketingGuide.com, our best ones were “It’s Here! Download the 2013 Nonprofit Communications Trends Report” for a segmented email (40% open rate) and “Email Newsletters and Facebook Take Too Much Time?” for the regular e-newsletter (18.8% open rate).
What about you? Let’s get the sharing and conversation about nonprofit subject lines started. Please tell us your best subject line from January in the comments.