M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric!
We just finished up our latest session of our Direct Mail for Small Nonprofits e-clinic featuring Tom Ahern. Joann Fritz breaks down some new studies that say while online giving is increasing at faster rates, direct mail still drives a lot of online donations. If you would like to be notified when we release the dates for our next Direct Mail e-clinic, just fill out the form on this page.
One thing we hear a lot from you is your marketing and fundraising efforts are often blocked by someone within your organization who doesn’t quite get what you are trying to do. Gail Perry shares some key findings from a recent report on challenges facing nonprofits in How to Screw Up Your Fundraising – Easy Steps to Financial Ruin. The Agitator also comments on that report in Fundraisers Rate Their CEOs.
John Haydon talks about whether videos uploaded directly to Facebook do better than videos linked from YouTube.
If you missed Beth Kanter’s free webinar with us this past Wednesday, you should check out her newest blog post Why Data Informed vs Data Driven.
Seth Godin reminds us our efforts won’t reach and affect everyone in For the One Person Who Didn’t Get the Joke.
Network for Good is presenting a free webinar on mobile fundraising next Tuesday, February 26.
I am presenting a free webinar at CharityHowTo on How to Write Faster on March 5th.
See you next week!