Did you have a productive week? It’s hopping here (no doubt fueled by Easter candy) at Nonprofit Marketing Guide! Let’s cap the week off with some Mixed Links!
Are you going to Nonprofit Technology Conference next week in Minneapolis? I am hosting a meet up with three fabulous ladies of nonprofit marketing and fundraising – Katya Andresen of Network for Good, Farra Trompeter of Big Duck, and Nancy Schwartz of Getting Attention. The 5th Annual Marketing and Fundraising Meet and Greet will take place Thursday the 11th from 1:30 to 3:00 p.m. You’ll get to ask us questions, but you’ll also get to meet other nonprofit communicators just like you! Add it to your agenda. I am also speaking on nonprofit content marketing during a session Friday morning.
Today is the last day to vote for the video finalists of the DoGooder Awards.
If you are just starting to work on your organization’s SEO (search engine optimization) or never really got it to begin with, SEO from a Newb’s Perspective might help you out.
Did your Facebook feed turn red last week? We have a few posts on how the Human Rights Campaign made that happen and whether it actually helps.
- RAD Campaign created this infographic to break down what happened.
- Facebook released their own data on the profile picture changes.
- You can also read about whether this type of thing actually works as in ‘Pictivism’: Does Changing Your Facebook Pic for a Cause Really Matter?
You may not have the reach that the HRC campaign did, but you still have to get your supporters to act in one way or another. Allyson Kapin shares The Ultimate Grassroots Flow Chart that you might adapt for your org to keep your data flow organized and reaching everyone.
Jeff Brooks is still doing his series on the Nine Levels of Fundraising Hell. He just released level five – the wrathful fundraiser. You’ll also find links to the first four levels in that post as well.
More fundraising advice comes from The Agitator who shares the 10 Dumbest Words Used By Fundraising Consultants.
Registration has opened for our May 2013 session of Donor Newsletters That Raise More Money. This e-clinic, featuring direct mail expert Tom Ahern, includes over five hours of training and coaching – including direct feedback on your lead article, headline and deck. Space is limited to 24 nonprofits so sign up now.
See you next week (and if you are at #13NTC, hopefully not just online)!