Sharing the Good Stuff on the Web for Nonprofit Marketers and Fundraisers
It’s been a stressful week of book editing. I could use some good Mixed Links.
The Nonprofit Blog Carnival for April is up on Katya Andresen’s blog. April’s theme was “Your Best Career Advice” so you won’t want to miss it. This month’s carnival is hosted by Erik Anderson of DonorDreams and he invites you to tell your board exactly what’s on your mind. He’s asking that submissions be anonymous so this should be a good one! Send your submissions to Erik before May 27th.
Mother’s Day is coming up. Are you doing anything special at your organization? Kerri Karvetski has compiled Mother’s Day campaigns from last year on her Pinterest page if you need some inspiration.
Alia McKee at Sea Change Strategies has a couple of posts you should look at. The first is on how your communications need to maintain some type of narrative cohesion. Then Alia implores you to find out what makes you stand apart from other organizations.
If you have a lot of content on your website, NTEN has 4 Mobile Design Strategies for you.
Finally, UNICEF Sweden caused a little ruckus this week with their new social media campaign which called out their followers for just “liking” them on Facebook (or following on Twitter) instead of actually giving money. Here are a few responses to their attack on “slacktivism.”
- The Atlantic got the ball rolling with UNICEF Tells Slacktivists: Give Money, Not Facebook Likes. The Atlantic refers to this Georgetown study that found that social media followers were just as likely to donate and were actually more likely to volunteer than non-followers.
- Marc Pitman points out the if you are resorting to shaming your followers, you probably need to learn to make better asks.
- Katya believes shame should not be used as a motivator because it in not a helpful emotion to evoke.
- Justin Ware also references the Georgetown study in Attacking Social Media “Slacktivists” and explains, “donations come from a general awareness of a problem that a nonprofit solves. And awareness – as multiple studies now show – comes from activity on social networks.”
What do you think? Was this a bold move that could motivate action or too alienating to supporters?
Nonprofit Training
Training Open to Everyone:
Registration is coming to an end for our May 2013 session of Donor Newsletters That Raise More Money but there are still some spots available! This e-clinic, featuring direct mail expert Tom Ahern, includes over five hours of training and coaching – including one-on-one feedback on your lead article, headline and deck. Space is limited to 24 nonprofits so sign up now.
Webinars included with an All-Access Pass:
May 6: Writing Short: How to Write Subject Lines, Tweets, Headlines, Facebook Updates and More
May 7: Writing Nonprofit Thank You Letters That Inspire Future Gifts
May 16: Building a Storytelling Culture in Your Organization
See you next week!
