Welcome to Mixed Links! This is our weekly round-up of the good stuff on the net for nonprofit communicators.
M+R Research Labs has released a must-read report on multichannel marketing for nonprofits, Adventures in Multichannel Marketing. The report includes five case studies each with a different take on how to use multichannel marketing in smart ways.
Deadlines for applications to NTEN’s August/September Technology Leadership Academy is July 24th. This eight week training focuses on building technology leadership in your organization. Scholarships are available to smaller organizations. This is a great program and I often teach the course on social media.
Despite Kristina’s post yesterday on how no one reads a full article, studies do show that content marketing is effective. This infographic from Wishpond shares that 90% of customers find custom content useful, 68% say they read content from brands they like, and brands that have blogs generate 67% more sales leads each month.
While we do love a good infographic, Melissa Raimondi of Network for Good warns not to let them tell your whole story as they often don’t connect on the emotional level needed to sway donors.
Marc Pitman shares 5 Surprising Fundraising Books for Your Summer Reading.
Allyson Kapin has Four Resources Nonprofits Should Check Out.
One of those resources Allyson suggests is John Haydon who has a video explaining the changes made to Facebook Insights and how you can take advantage of them.
Sarah Durham at Big Duck gives you 7 Ways to Tune Up Your Fundraising This Summer.
Registration has opened for our next session of Direct Mail for Small Nonprofits. This two-week online clinic is led by fundraising expert Tom Ahern and includes personalized feedback on your annual appeal letter. This is the last session that will be offered for 2013 so sign up now and get a head start on your fall and end-of-the-year fundraising. Space is limited and these e-clinics always sell out.
Webinars for All-Access Pass Holders
August 1 or August 6: Writing Nonprofit Thank You Letters That Inspire Future Gifts
August 13 and 20: Taming Your Communications Calendar Six Months at a Time
We’ll be on vacation the next two weeks but we have some outstanding guest posts coming up, along with a few things we’ve been working on ourselves. See you next week!