Time for some Mixed Links – Big Easy style…
Kerri Karvetski is looking for smaller nonprofits that tried a new tactic last year (sending more email, using video, doing a home page lightbox, creating a new template, etc.) that was successful. If you raised more money last year doing something new, let Kerri know so she can use it as an example for her upcoming webinar.
Allison Porter breaks down Blackbaud’s generational study in regards to direct mail and giving by generations. (I wrote a post on it last month when it came out if you want to read other key findings from the report.)
Have some folks on your email list that just aren’t opening your emails anymore? Check out this case study by DJ Waldow on NTEN’s successful re-engagement campaign.
A quick reminder from Seth Godin on not being pushy after being turned down.
Know you need to test your communications, but not sure how? Miriam Kagan shares some Proven Practices for Year-Round Testing with NTEN.
Here are 12 Awesome Social Media Facts and Statistics for 2013 from Jeff Bullas.
Registration is now open for our December session of Donor Newsletters That Raise More Money. This e-clinic, featuring direct mail expert Tom Ahern, includes over five hours of training and coaching – including one-on-one feedback on your newsletter. Space is limited to 24 nonprofits so sign up now.
September 25: Feedback and Fine-Tuning Session: Email Newsletters
October 8 and 16: Taming Your Communications Calendar Six Months at a Time
See you next week!
Photo from Flickr user Cordey