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Daily Archives: February 18, 2014

Read Contagious: Why Things Catch On [Book Review]

Messaging StrategyBy Kivi Leroux Miller, Founder and CEOFebruary 18, 2014Leave a comment

As part of my preparation to teach a new webinar called How to Raise Awareness for Your Cause on a Budget, I read Jonah Berger’s  Contagious: Why Things Catch On. It’s a great book: quick read, full of clear examples, and easy steps to follow to put the ideas to work. On the book website,…

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