[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!]
In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising. I describe these three phases in Content Marketing for Nonprofits (Amazon).
I created an 8-question quiz to help you figure out which stage your nonprofit is in, and now you can take it online.
Take the Nonprofit Marketing Maturity Quiz Now (This quiz is outdated. Please take this one instead.)
Your score will put you in one of three categories:
Stage 1 – Doing.
Nonprofits in this stage are typically all tactics, with little to no real strategy.
Stage 2 – Questioning.
Nonprofits in this stage realize that good marketing is about a lot more than just pushing out communications. They begin searching for ways to better understand the needs of the people they are communicating with and to explore how to be more relevant in their lives.
Stage 3 – Integrating.
Nonprofits in this stage are more fully integrating marketing into program goals and vice versa, and integrating communications channels to best meet the needs of both the nonprofit and the people they are communicating with.
Once you know where you are, you can start working on getting to the next stage. I can help with that, through executive and team coaching.