My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re…