Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.
Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.
It includes examples of how nonprofits can use metaphors to
- Clarify their niche
- Make the technical feel more touchy
- Overcome resistance
- Bring data to life
The e-book includes a simple five-step approach to working with metaphors, including a list of nearly 20 questions you can use to explore a metaphor more fully.
You’ll also find 25 metaphors that you can use in your messaging, along with the “Decrepit Dozen” that we recommend you avoid.
Can’t see the form? Try this.