Market Like a Ballroom Dancer— They Lead, You Follow

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz of GettingAttention.org would be joining our team of advisers along with Kerri Karvetski and Tom Ahern.  She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Here is her first post for 2015 on a few nationwide trends that…