YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications?  You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that…