Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!
And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on Wednesday, March 30, 1 pm ET.
SUBJECT LINES
- Act Now
- Add your name
- Add your voice
- PETITION
- Please sign
- SEND THIS MESSAGE
- Sign now
- Sign please
- Sign the petition
- Sign this
- Signature needed
- Take Action
- TELL [X]
CALL-TO-ACTION PHRASES
- Amplify their message
- Attack
- Back down
- Back off
- Beef up
- Block
- Boldly show
- Break the silence
- Change this
- Crank up
- Defend
- Demand that X acts
- Dial up
- Don’t sit in silence
- Don’t stop now
- End this
- Expand
- Expose
- Fight back
- Fix this
- Keep going
- Launch a blitz
- Make a push
- Pressure xx to do xx
- Prevent
- Protect
- Push back
- Put an end to this
- Rein in
- Rise up
- Safeguard
- Secure
- Seize the momentum
- Show that we will not stop fighting for
- Speak as one
- Speak loud and clear
- Speak out
- Stand strong against
- Stand up for
- Stand with
- Step in
- Step up
- Stop
- Take a stand
- Take back
- Tell
- Urge
- Won’t tolerate
Have other favorites of your own? Share below!
