In mid-March, I started following 22 national nonprofits online with a fresh new email address and social media accounts. I selected them in pairs — two working on hunger, two international child sponsorship groups, two presidential foundations, etc. (Find the full list here.)
It’s no surprise that advocacy organizations like the Humane Society and NARAL have sent me the most email. But I’m a bit surprised that several organizations have sent me only one or two messages since then.
Even more surprising: a few didn’t have any place at all on their home pages for me to give them an email address without donating first.
I’ll be sharing all kinds of insights and examples from this experiment during our next budget-friendly webinar:
Tuesday, June 7, 2016
1:00 p.m. Eastern (10:00 a.m. Pacific)
Recording available if you can’t attend live, but you must register before the webinar begins.
During this 60-minute webinar, I’ll answer questions such as:
- How often did they communicate online with someone new to their list? How long was it before they asked for a donation? Did the communications change after I donated?
- How much did they repurpose online content between their different communications channels?
- How much did the content vary in style and tone between their website, email, and social media?
- Did they make any obvious attempts to get to know me better or engage on a more personal level?
I’ll also share several essential take-home messages for you, and some “best” and “worst” designations in several categories, giving you lots of examples for your own “Dos and Don’ts” file.