Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.
You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie:
This 28-page download will show you how to measure:
- Open rates
- Click-through rates
- Click-to-open rates
- Response or conversion rates
- Bounce rates
- Unsubscribe or opt-out rates
- Complaint, abuse or spam rates
Looking for someone to keep up with best practices and the latest trends in nonprofit marketing and fundraising? We have you covered 24/7/365 with an Annual All-Access Pass. Now on sale for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week. Sale ends January 6th, 2017.