The report uses data from 1.2 million donors who gave $240 million in online donations through the Kimbia platform in the year 2016. The agencies sought to answer two questions: What types of online fundraising campaigns or channels are people donating to? And what type of donor is giving to each of these types of campaigns or channels?
A few definitions:
Everyday Giving – donations made via your website for general funds, monthly giving and tribute gifts.
Peer-to-Peer – donations made to a personal fundraising page for a run, walk, ride or other event, or DIY campaign such as “donate your birthday.”
Giving Day – donations made to time-based online crowdfunding events.
Of peer pressure and strangers:
- With peer-to-peer campaigns, donors are friends of individuals who support your cause and they may not have a prior relationship with your organization.
- During Giving Days, incentives and matches help drive the donation amount up. People love that their gifts help their favorite cause earn prizes and stretch funds.
- While both P2P and Giving Days are social giving phenomenons, the time pressure provided by Giving Days might lead to the 59% largest gift size.
Giving by mobile device is growing, but the majority of donations are still made via desktop: