And the 2018 edition is now available!
During the eight years we’ve been publishing this report, we’ve see nonprofit communications staff evolve to become strategic partners with programmatic, development, and executive staff.
Highlights from the 2018 Trends Report
- Average ranking for nonprofit communications effectiveness was 3.3 out of 5 stars (between somewhat and very effective).
- The most effective nonprofit communicators were more skilled at big picture thinking, editorial planning, and repurposing content.
- Nonprofits who have a combined communications and development staff did not feel as skilled at best practices such as big picture thinking, editorial planning and repurposing content.
- Top nonprofit communications goals for nonprofits in 2018 are engaging community, managing brand and reputation, and raising issue awareness.
- On average, nonprofits post to Facebook and Twitter 7 times a week and Instagram twice a week. (The report includes how often email and print are sent as well)
- 30% of nonprofits receive very little and 10% of nonprofit communicators do not receive any training for their job.
- 45% of nonprofit communicators said their workload was too heavy with 17% saying it was much too heavy.
- 68% of nonprofit communicators are satisfied or very satisfied with their current position.
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