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Daily Archives: February 22, 2018

Communicate With Purpose: Understanding the Power of Why

Nonprofit CommunicationsBy Peter Panepento, Media Relations ExpertFebruary 22, 20181 Comment

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about…

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