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Daily Archives: July 12, 2018

When to Stop Snail Mailing and Emailing People, Part I

Digital Marketing Tools, Email List Management, Fundraising, Measuring Marketing, Nonprofit Email Marketing, Nonprofit Email Newsletters, Nonprofit Technology and SoftwareBy Kivi Leroux Miller, Founder and CEOJuly 12, 20183 Comments

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means…

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