Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US?
Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.
A simple plan might include:
- Writing a vision statement that lets donors know how their bequest will help the organization for future generations.
- Identifying your best donors.
- Creating a bequest society.
- Sending an annual appeal letter.
- Adding stories featuring why other donors made bequests to your newsletter and other publications.
You can also add a “Bequest FAQ” page to your website and offer other resources such as sample bequest language or a bequest information sheet.
Still not quite sure how to get started?
Join Tom and over 200 other fundraisers TOMORROW Thursday, September 6th , for his webinar:
90-Minute Webinar with Tom Ahern
TOMORROW, Thursday, September 6th
1:00 P.M. Eastern (10 A.M. Pacific)
Or you can attend this webinar and ALL of our training webinars for the next 365 days with our All-Access Pass.
Can’t make it live? Registrants will have access to the recordings for two weeks, but you must sign up before we close registration at 12:45 P.M. ET the day of the event. We do not sell recordings after an event has started.
Tom has learned from the world’s leading researchers on legacy giving and is going to pass that knowledge along to you during this update webinar.
During this 90-minute webinar, he will teach you a proven way to elicit bequests from your current donors ensuring a steady stream of bequests coming into your organization for years to come.