We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.
If you think you should be making more money from your current list of supporters, this webinar is for you!
Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss:
60-Minute Webinar with Adrian Sargeant
Thursday, October 25th
1:00 P.M. Eastern (10 A.M. Pacific)
Can’t make it live? Registrants will have access to the recordings for two weeks, but you must sign up before we close registration at 12:45 P.M. ET the day of the event. We do not sell recordings after an event has started.
What We’ll Talk About
Adrian knows why some donors stick around and others disappear. He knows how to increase the lifetime value of your donor database. And he knows how you should use the Four Big Drivers of Donor Loyalty in your fundraising program.
Adrian isn’t just another consultant spouting off what he thinks might work. He’s the researcher with the data to back up his presentation. He’s the guy everyone else is quoting.
By the end of this webinar, you should be able to:
- Explain the significance of even small increases in loyalty and retention.
- Understand how to use the concept of “Lifetime Value” to inform your fundraising decisions.
- Know how to manage the Four Big Drivers of Donor Loyalty.
- Develop innovative ideas to retain your donors, learning from both testing and research.
- Develop and implement practical changes to your current approach.
More About Adrian
Adrian Sargeant is Chief Executive of The Philanthropy Centre. Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. All of his work is focused on achieving that by developing the value that donors get from their giving. He specializes in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it.