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Daily Archives: February 21, 2019

How to Go from “Plain Content” to “Content Marketing”

Nonprofit Content MarketingBy Kivi Leroux Miller, Founder and CEOFebruary 21, 2019Leave a comment

You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant.…

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