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Daily Archives: March 6, 2019

People on mountain

Storytelling for Nonprofits: The Challenge Plot

StorytellingBy Kristina Leroux, COO and Community Engagement ManagerMarch 6, 20192 Comments

A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have…

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