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Daily Archives: March 20, 2019

Woven cotton strings

Storytelling for Nonprofits: The Connection Plot

StorytellingBy Kristina Leroux, COO and Community Engagement ManagerMarch 20, 2019Leave a comment

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is…

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