Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging.
Here are five nonprofits using the “fight” language front and center on their websites.
“Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense that they would carry that language through on videos and buttons.
Planned Parenthood Action Fund is very clear about their battles. They use the fight language on their donation form, including “defeat attacks.”
United Way is encouraging you to learn more about the fight to end hunger on their home page.
The Humane Society talks through the animals it saves with “Join the fight to protect us” on their fundraising lightbox popup.
The ACLU is describing your donation as “fuel for the fight” and asks you to “keep the fight going.”