BB4N (Abbreviation for Bye Bye For Now)

You Need to Fix Your All or Nothing Email List

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe…