Ready for Day 2 of our Week of Freebies? Today we give you:
20 Ways to Raise Awareness on a Budget
You want to raise and spread awareness for your cause, but how?
Raising awareness is important for just about every nonprofit, but in practice “raising awareness” can mean hundreds of different things.
Getting specific about what you and others mean by “raising awareness” for your cause is your first step.
For some people, raising awareness is about public visibility. They are thinking about advertising, signage, and public relations or media strategies.
For others, raising awareness is about being seen in the right place by the right people. They might be thinking of having a booth at a certain festival or giving a presentation in front of a particular business group, for example.
Don’t guess at what others in your nonprofit are thinking of when say “raise awareness” — ask them! Find out what they are seeing in their mind’s eye.
You need to understand what others envision in order to put together a realistic plan.
You also don’t want them to measure your success or failure assuming you are implementing an awareness program that’s completely different than what you had in mind.
Want more ideas on how to do your best work as a nonprofit communicator? The Annual All-Access Pass gives you the tools you need to not only do your job, but thrive in it. The Pass is now on sale for only $599. That’s a savings of $200 off the regular price and comes out to less than $12 a week. Sale ends January 3rd, 2020.