If you are new to Nonprofit Marketing Guide, you might not realize that I’ve written three books on nonprofit communications, marketing, and fundraising. Which one is right for you? Here’s what I suggest.
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause is my first book and it’s a great starting point for anyone new to this work. This book is used as the text for numerous graduate level and certificate programs.
While some of the technology and social media advice is dated — it was published over 10 years ago — the strategy and practical advice in the book are timeless.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money is the “201 level” book to The Nonprofit Marketing Guide‘s “101 level.”
It includes everything you need to know to use your content to attract more awareness, engagement, and support for your work. If you are looking for a book that covers everything from defining your target audiences and creating compelling messages to creating and repurposing relevant content and building an editorial calendar, this is your book.
CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results is the culmination of all of our research into what makes nonprofit communicators effective. If you are looking for advice on how to collaborate with other staff on communications, how to make better decisions and keep up with shifting priorities, and how to set up content creation and review processes that actually work, all while actually enjoying your job, this is the book for you.