Great Example: Audubon Nails Post-Election Email Messaging

Long-time readers know I am a sucker for (1) good metaphors, (2) timely newsjacking, and (3) well-done email messaging. The National Audubon Society nailed all three with their recent email campaign. On November 3, Election Day, the subject line was “Today is Election Day, Don’t Wing It.” Bonus points for the pun. On November 7,…