Make Peace with a Fraction of What’s Possible
Jun19

Make Peace with a Fraction of What’s Possible

We are wrapping up the 13th session of the Communications Director Mentoring Program this month and preparing to work with the 14th class (yes, we still have space available!). One of the key lessons that participants took away from this session was understanding that nonprofit communications work entails many more possibilities and opportunities than any single person can take advantage of. You cannot do it all. You can’t even...

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Ditch Your Nonprofit Website Slider or Carousel and Do This Instead
Jun14

Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea. You can showcase more than one message at a time! It moves, and that’s...

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Three Fundamentals for Better Decisions
Jun12

Three Fundamentals for Better Decisions

  Communications directors have to make A LOT of decisions. We also get information and input from lots of places, and that can make decision making even harder. I think it’s helpful to keep in mind some fundamentals that apply regardless of the kind of decision you are making — this goes for personal decisions too! All good decisions are based on logic AND emotion. It’s the head and the heart. It’s data...

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The CALM not BUSY Book Club is Open!
Jun05

The CALM not BUSY Book Club is Open!

Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here. If you don’t, get a copy from Amazon here, and then join...

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How Your Nonprofit’s Personality Influences Content
May31

How Your Nonprofit’s Personality Influences Content

How many people do you think really watch cooking shows just for the recipes? Most are watching because they like the chef/host or at least want to see what they will do next. They may dream of making the recipes (and occasionally will), but most viewers are drawn to cooking shows because of the personalities involved. Nonprofits can use this same phenomena to connect with participants and supporters. Why We Need to See Your...

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