My Professional Development Plan: Get Lost on Purpose
Feb20

My Professional Development Plan: Get Lost on Purpose

  In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. Sure, there are bedrock concepts and skills that don’t change much, like the importance of target audiences and clear calls to action and evergreen skills like good copywriting and storytelling.  With so many people learning nonprofit communications on the job, filling...

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3 Ways to Get Promoted from Coordinator to Director
Feb15

3 Ways to Get Promoted from Coordinator to Director

Through our All-Access Pass training program and our Communications Director Mentoring Program, I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. We also work with communications directors who are working toward VP or C-Suite (“Chief of”) jobs. While lots of factors go into who gets those jobs, here are three tips that...

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Your Invitation into the Circle of Trust
Feb13

Your Invitation into the Circle of Trust

On today’s #NPCOMM Chat Live, Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors, or as we are calling it Inclusive Conversations. First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out  “Meet the Fockers” style.  Feel free to help...

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CALM not BUSY Book: It’s the Top New Release on Amazon
Feb08

CALM not BUSY Book: It’s the Top New Release on Amazon

My new book is finally out and moving up the charts . . .  Yesterday  CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot New Release in Nonprofit Books in less than 24 hours! Buy a copy this week and we have a special bonus for you:...

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Your Editorial Calendar Should Accommodate the Important AND the Urgent
Feb06

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come up. That’s not a problem with the editorial calendar; it’s a problem with the way...

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