Going from a Print Newsletter to Email: What to Leave Behind

It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch…

Getting People to Open Your Nonprofit’s Email Messages

Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…

“What’s the Buzz” – Listening Webinar Recording Now Online

Last week, Lindy Dreyer (SocialFish.org) and I hosted a free half-hour webinar called “What’s the Buzz? Find Out Who’s Talking About Your Organization and Issues Online”  – or what’s called “social media listening” by the Web 2.0 cool kids. We talked about why you should be listening to online conversations and how you can use…