Nonprofit Taglines: So Few Words, So Much Angst

Nonprofit tagline writing can be a tough business. It’s a bit easier for short-term campaigns, but when you are picking the handful of words that will be next to your logo for years on end, it’s a rather daunting task. Before I spout off about a few nonprofit taglines that grabbed my attention recently, I…

Webinar: Dos and Don’ts of Writing for the Web and E-Newsletters

Do you know the important differences between how people read on paper and how they read on a computer screen? Do you understand how those differences drastically change the way you should write for your website visitors and email newsletter readers? If you aren’t sure, I’ll show you how to go from confused to confident…

Nonprofit Marketing To-Dos for 2008 @ Carnival

Nancy Schwartz at Getting Attention has posted this week’s Carnival of Nonprofit Consultants, which includes several great suggestions for nonprofit marketing priorities for 2008. If you are still debating your plans for the new year, you’ll find inspiration here. Next week, the Carnival travels to Spare Change with social marketing guru Nedra Weinreich.

Don’t Pass Go Until Three Marketing Tasks Are Complete

Before you launch all of your spectacular new initiatives for 2008, please, please, please all nonprofit marketing professionals, make sure that the organizations you are involved with as staff, volunteers, and board members have taken care of these three items. I admit, they are personal pet peeves, but they are all very basic marketing elements…

Social Networking for Nonprofits @ the Carnival

This week’s Carnival of Nonprofit Consultants is up at Giving in a Digital World. Bryan has compiled a great set of posts on how nonprofits can use Facebook, MySpace, OpenSocial, and other social networking tools. Check it out now. On December 3, the Carnival returns stateside to Getting Attention with Nancy Schwartz. Here’s Nancy’s question…