Writing Great ALT Tags for Your E-Newsletters

ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the…

Images in Email and E-Newsletters: Dos and Don’ts

I always advise nonprofits to include photos in their print newsletters. But what about images in e-newsletters? The answer is not as clear-cut and here’s why: a large portion of your online readers probably won’t see the images automatically. Worse yet, if you don’t watch your design carefully, these readers may see only a big…