Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos.…

Nonprofit Communicators, It’s Time to Level Up!

I recently contributed an article to the Communications Network’s biannual journal, Change Agent, called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector,…

Communications Staff Confidence is Up, But Satisfaction is Down

We’ll release the 2017 Nonprofit Communications Trends Report on Tuesday, January 17 and I’m so excited to share it! We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. But for today, here’s a little data niblet to hold you over until…

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2. …

Are Print, Email, Website and Social Media Equally Time Consuming?

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them. This chart shows a weighted average where 2 is “a limited amount of time” and 3…

Good and Bad News: Communicators More Strategic, But Less Focused

I just pulled some preliminary data from our 2017 Nonprofit Communications Trends Report Survey. Staff from about 400 nonprofits have participated so far (add your voice now, please!) About 35% of participants say that the “extent to which strategy drives our communications work” is either somewhat better or much better. That’s the good news! But when we…