What Question Would You Ask 2,000 Nonprofit Communications Directors?

  Every year in January, we release the Nonprofit Communications Trends Report. But, naturally, there are quite a few steps that come before that, including developing the list of questions, which we are starting on now. Some questions are perennial, like: Which communications channels are most important? How often will you communicate via print and…

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

“Sharing Your Progress” season is coming up fast.  That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals. Regardless of the format that your communications take, you’ll…

The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks

    I hear comments like these all the time — and these are real comments from our recent survey . . . I spend too much time doing things that aren’t important and don’t have time left for what really matters. My “do this eventually” list is growing and out of control. I am…

Got UTM? Measuring Nonprofit Email and Social Media Results

You may have noticed some strange code on the end of links you click in emails or from social media . . . things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too? UTM stands for Urchin Tracking Module, and the…