Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.…

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing…

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization…