Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]

If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become…

3 Spots Left in Mentoring Program — And What is Mentoring Anyway?

I’m accepting applications for the July – December 2104 session of our Mentoring Program for Nonprofit Communications Directors.  “What the heck is nonprofit marketing mentoring?” you might be wondering. I think of mentoring as a combination of training, advising and coaching.  Through training, I tell you how to do it. With advising (or consulting), I…

Introducing the Tom Ahern Writing Academy for Fundraisers

We’ve been working with fundraising expert and all-around good guy Tom Ahern for a few years now.  Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. If we introduced you to Tom, you probably know him from our direct mail or donor newsletter e-clinics or from our marketing bequests…

Help! My Boss is a Visionary and Makes My Job Impossible

I’ve talked to more than a few communications directors who are stymied in their work by their “visionary” bosses. These communications directors are often in awe of the visionary’s big ideas, creativity, and insights. They really do admire them, and often wish they themselves could be so bold. But that’s where the love stops, and…

You’ve Made It When You Control Your Calendar

I’ve mentored a lot of younger-than-me nonprofit communications directors (I’m 45), and in between the marketing talks, we often chat about career development and how to be more focused, productive and happy in the job. When I look at my own job satisfaction working in this field — and what I think holds back a lot of…

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not,…