Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key…

Communications Director Mentoring Program – Accepting Applications

We’ve opened the application process for the July to December 2014 session of our Nonprofit Marketing Guide Mentoring Program for Communications Directors. This will be the sixth “class” to go through the program. Helping you make good marketing decisions for your nonprofit is the primary goal of the Nonprofit Marketing Guide Mentoring Program. I want…

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group —…

How to Convince Your Boss to Let You Write Like a Human

We’ve been telling you for years that most nonprofits need to create less formal communications. But we know a lot of you are not being heard by your executive director or board members. Kate Snyder, who is the donor communications coordinator for South Hills Interfaith Ministries and also runs Kate Write Now, shared how baby steps…

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g.…

Nonprofit Annual Report in an Infographic [Real-World Example]

Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!). Your annual report should be a celebration of what your donors have helped you do. I have been pushing alternative formats for annual reports…

Embracing Your Community’s Voice: The Art of Incorporating Your Community as Co-Producers of Content

Last week Diane Greenhalgh shared some tips on how to get your staff involved in creating content for you. Today she shares how to get your community of clients or supporters to help. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association While there are certainly tactics for including constituent produced content in your editorial lineup, which…

Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer…

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to…

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

Postcard Annual Report – Great Example of How It Can Work

It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea taking hold, and love hearing stories like this one from today’s guest blogger, Tim Smith, who volunteers his communications and…