When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like…

Mixed Links for Nonprofit Marketers January 24, 2014

TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Marketing Morsels and Other Tips for 2014

On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of…

Your Job Title Can Change Your View of Communications

One of the more interesting parts of this year’s 2014 Nonprofit Communications Trends Report is how the responses vary by job title. This is the first year that we asked for job title, as well as age (that’s another post). Take what you consider to be a top communications challenge, for example. If you are…

2014 Nonprofit Communications Trends Report [Infographic]

We spent the last month compiling and analyzing the answers from the 2,100+ nonprofit professionals who completed our annual communications trends survey. Now it’s time to officially release the 2014 Nonprofit Communications Trends Report! We’ll be posting some of the more interesting results over the next few weeks, but here is the infographic with key…