Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might…

Worksheet: Adding More Personality to Your Communications

As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…

Creating More Donor-Centered Thank You Letters: One Nonprofit’s Success [Examples]

With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…

Mixed Links for Nonprofit Marketers September 6, 2013

Happy Friday! Let’s have some Mixed Links… Weigh the pros and cons of different events types with Getting Started With Independent Fundraising Events. Jeff Brooks says you can’t blame the economy for faltering fundraising anymore. And if you have been making excuses for your poor fundraising, Marc Pitman has some ideas on raising money instead of making excuses.…