August Nonprofit Blog Carnival: Playing Well With Others

We are excited to host this month’s Nonprofit Blog Carnival! Many of the questions we get about nonprofit marketing and fundraising ultimately boil down to personal relationships and how well your teams are functioning. So we decided to ask for posts about getting along with others in the nonprofit world. We have some great advice…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

How Different Generations Approach Philanthropy

Blackbaud has updated its study on the “Next Generation of American Giving.” I’m sharing the static infographic below (here is the interactive one), and here are a bunch of great posts analyzing the data further. It’s very interesting stuff, so set aside a half hour one day soon to read through it.    

Getting IT Invested in Your Cause

Earlier this year we introduced you to Imtiaz Haiyoom, an “IT guy” for CitySquare who encouraged nonprofit marketing staff to bring their IT staff into the decision making process. Today, we have another IT guy who shares how he grew to even like marketing. Crazy!  ~Kivi Guest Post by Andy Adams of Whistling Duck  It was…

What’s Your Best Score Ever? (And How Are You Going to Beat It?)

We love sharing your success stories – especially when it comes after following our advice! All-Access Pass Holder Noelle Gulden contacted us after our Feedback and Fine-Tuning session on email subject lines excited about their latest click-through rate. We asked her to share how taking a chance paid off.  ~Kivi  Guest Post of Noelle Gulden of JustFaith…

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Building Email Lists through Content Marketing

As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…

Mixed Links for Nonprofit Marketers and Fundraisers August 9, 2013

Happy Friday! Let’s start the weekend off with some Mixed Links… Blackbaud is doing a series of training webinars for nonprofits as part of their npExperts program.  Some npExperts include Carie Lewis, Beth Kanter, Steve MacLaughlin and myself. Registration is free. MarketingProfs shares 10 Ways to Stretch Your Marketing Budget (written for businesses, but some of these can…

If It’s Important, Don’t Just Plan It, Do It!

  Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time.  People…