Your Best Email Subject Line in January?

Email newsletters. Nonprofits spend A LOT of time on them. I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m…

Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…

Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients

Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…

Time Saving Tips for Email Newsletters and Facebook

Yesterday I shared a graphic from the 2013 Nonprofit Communications Trends Report about which types of content nonprofits said they spend the most time producing, and e-newsletter articles and Facebook updates topped the list. We all have too much to do, so let’s look at some ways to save a little time as you work on your…