Three Stages of Nonprofit Marketing Maturity

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] We all grow and change as people and as professionals, and so do our organizations. As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the…

Story Wars: Interview with Jonah Sachs, Part 1

 Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell  – and Live – the Best Stories Will Rule the Future.  Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…

How to Plan a New Website Without Your Head Exploding

If your website is stuck in the past, it may be time for an upgrade. Sounds daunting? Jennifer Doron of the Ohio Environmental Council shares how she approached the process of creating their new site to writing a novel. ~Kivi Guest Post by Jennifer Doron of the Ohio Environmental Council During the day, I serve as the Director of…

Best and Worst Job Interview Questions for Comm and Development Directors?

Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…

Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to…

Reality Check: Why You Need an Online Marketing Strategy

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…