The Nonprofit Newsletter – Still All That?

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. More than any other piece of communications, the newsletter consumed a lot of staff time and energy, not…

Evolution of a Nonprofit Annual Report

You should all know by now that I love the shorter and more visual nonprofit annual reports as opposed to skimming through 20+ pages of boring financials. I recently received an email from Katie Bryan, communications director at Iowa Citizens for Community Improvement on how their annual report has changed over the years based on the training she’s taken…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…

Evergreen Content – Why You Need It and Where It Goes

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or…