Using Those Special Months on Your Editorial Calendar

After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…

Seeing Your Marketing Future in the Obama Re-Election Campaign

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is…

2012 Nonprofit Communications Trends – Infographic

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide.  Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you…