Seven Ways Social Media Improves Accountability

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…

What’s Scary about 2012: A Sneak Peek

Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators, according to the early results of our second annual nonprofit communications trends survey. (Please add your perspective now!).  Now let’s take a quick look at what nonprofits find scary about 2012. Vying for Supporters’ Attention Despite having more ways to…

What’s Exciting about 2012: A Sneak Peek

We’ve opened up our second annual survey on nonprofit communications trends (please take it now!) and about 250 nonprofits have participated so far. Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites Many nonprofits have realized that old brochure-style websites don’t work anymore and have invested in making…

Asking for Money AND Something Else

Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…