5 Ways Nonprofits Blow Their Asks

Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks.  Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…

The Nonprofit Content Marketing Cookbook – Pre-Order Now

It’s almost done . . .  The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now,…

Creating Website Content: What Do Your Visitors Really Want?

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

You Say You Don’t Need a Marketing Plan?

Marketing planning — real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more. It’s work . . . which means I often hear…

New Free E-Course: 15 Days to Better E-Newsletters

Your email newsletter can be the engine that drives your online fundraising program, educates your supporters, and inspires them to volunteer with and advocate for you — but not without a strategy behind it and an approach to communicating that’s more like personal gift giving and less like mass e-blasting. Drastically Improve Your Newsletter in…