Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

    We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness…

How Nonprofit Comms Staff Are Getting Training

We asked a new set of questions about professional development for communications staff in the 2018 Nonprofit Communications Trends Report Survey this year.  We wanted to know the kinds of training people were participating in. No surprise, webinars were the most popular. But I was also happy to see that local, regional, and national conferences ranked…

Communications Directors Are Great Writers and Lousy Designers?

In this year’s Nonprofit Communications Trends Survey, we asked participants to rate themselves on some common skills that communications directors need. (The survey closes this Friday, so please take it now if you haven’t already!) According to the preliminary data, nonprofit communications pros overall say they are best at: Creating relevant and engaging messaging Copywriting…

What Will You Do Less of in 2018?

We’re asking that question in the 2018 Nonprofit Communications Trends Survey. So far, here’s the word cloud of answers from nearly 300 communications pros. See the trend? “Reactive communications instead of proactive” “Random social media posts” “Busy work and meetings” “Fewer events” What about you? Get your experiences included in the report by taking the…